![]() If you have sister concerns on the platform then you can add their handle (clickable) to help visitors find more about you as seen here: If possible and necessary, you can hire a copywriter to write the bio for you. Mention your special skills, i.e.: if you are a green business. Highlight the values you stand for, i.e.: to support the local industry if you’re a local business. You can include your brand tagline or promise. ![]() Your videos or photos only highlight what you do, you will need your bio to tell them who you truly are.ĭo not write a robotic bio, be humane and try to strike the right chord with your audiences. A boring bio will push people away even if the content on your profile is impressive. Stay away from creating a boring bio and concentrate on showing your personality. ![]() Here’s how you write a kickass Instagram bio: Show Some Flavor The key lies in saying more in a few words. You have to be very creative since you must stay within a limit – of 150 characters. Customers do not like the idea of moving to another website, especially one they cannot trust.īy allowing users to purchase from Instagram, you’re offering them more ease. This can be a great tool for brands struggling to make sales. You can ask users to book a table, purchase tickets, or buy products right from your Insta profile. Instagram now allows users to take action without moving to a third-party site. You will have to send a bunch of documents to prove your identity and it can take weeks to get the tick so be patient. Here’s how you can get verified on the platform. We strongly encourage brands and influencers to try and get verified as it can help you win more followers. This eradicates the risk of scams or fake identities. The tiny blue checkmark you see next to some names on Instagram indicates the profile is verified and belongs to the right person. This can be a little difficult to achieve but it’s worth it. Remember that these buttons may not appear on desktops or laptops. It will make it easier for users to find you as Instagram can show the address and directions on a map. If you have a business profile, the platform will allow you to include a contact button that visitors can use to get in touch with you via email or phone.Ĭonsider adding your physical address as well. However, this section only appears in the bio for mobile users, hence not everyone might be able to see it. This holds true for both influencers and brands.Ĭhoosing a category will leave you more space in your bio as you will not have to repeat this information. We suggest that you include a category in your bio to ensure people know what you have to offer. You can also create a landing page for Instagram users and add a link to it in your bio. This can work when you want to promote a specific service, blog, or item. Some brands prefer to place links to specific pages or products instead of the homepage. The good thing is that there are no limitations on how many times you can change the URL. The best (and only) option is to include a URL to your business in the bio. Unlike most other platforms out there, Instagram does not allow users to include clickable links in posts. Instagram allows users to include up to 30 characters in this section. In addition to this, you can include keywords to explain what you do. Look at how Saturday Night Live does it, they don’t only use the full name but also the abbreviation (SNL) in the name so that people who search using the term SNL can also find the account. This is why it might be a good idea to use abbreviations of your name or your pet names to ensure people can find you when they search for you. Remember that your username and your name are the only parts that the company looks for when it comes to searches. Instagram has a special section for the name where you can enter your real, legal name or your brand name. We suggest that you start with your name or your brand’s name. This makes it easier for people to find him. For example, Dwayne Johnson uses the name ‘TheRock’ on all social media accounts instead of his real name. We suggest that you remain consistent on all social media platforms. The username serves as the handle and forms your Instagram URL (/ yourusername). Most people will recognize you with your username so make sure to pay special attention to it. Your username serves as your identity on Insta. Here are a few components to have: Username Still, you have to be careful about what you include in your bio. Instagram allows users to put anything in the bio for as long as it does not exceed the character limit.
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